Future trends of fashion packaging for beauty cosm

2022-06-24
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The future trend of fashion packaging for beauty cosmetics

[constantly developing new materials, new processing technologies and pursuing new shapes have always been the focus of the industry on the development of cosmetic packaging containers, so as to achieve the purpose of highlighting the novelty and elegance of commodities. The packaging of cosmetics should be protective, functional and decorative, and the Trinity is the development direction of cosmetic packaging in the future]

cosmetics, as a kind of fashion consumer goods, need high-quality packaging materials to enhance its value. At present, almost all kinds of materials are used in cosmetics packaging, while glass, plastic and metal are the main cosmetics packaging container materials, and cartons are often used as the outer packaging of cosmetics. The constant development of new materials, new processing technologies and the pursuit of new shapes have always been the focus of the industry on the development of cosmetic packaging containers, so as to achieve the purpose of highlighting the novelty and elegance of commodities. With the gradual application of packaging technology and digitalization, cosmetic packaging needs to be protective, functional and decorative. The Trinity is the development direction of cosmetic packaging in the future. The future development trend of cosmetic packaging is mainly reflected in the following points

I. multi layer plastic composite technology

the packaging industry has been committed to developing a product that can not only effectively protect the quality of cosmetics, but also meet the needs of luxury and novel appearance. Nowadays, the emergence of multi-layer plastic composite technology can meet the above two requirements at the same time. It makes multi-layer and different kinds of plastics composite together and form them at one time. With the multi-layer plastic composite technology, plastic packaging can be completely isolated from light and air to avoid oxidation of skin care products. On the other hand, it can obtain wonderful visual effects and unique hand feel in appearance by mixing different kinds of substances

II. Vacuum packaging

in order to protect skin care products containing fat rosin oil vitamins, vacuum packaging stands out. This kind of packaging has many advantages: strong protection, high strength recovery, convenient use of high viscosity skin care milk, and its high-tech advantages to improve the product grade. At present, the popular vacuum packaging is composed of a cylinder or round container plus a piston placed in it. The disadvantage of piston or vacuum packaging is that it increases the packaging volume, which is very disadvantageous in the highly competitive skin care packaging market, because each brand wants to shape its own unique image through shape and decoration. The hose system has emerged as a new force because it can be used for various types of containers. The hose vacuum system is made of aluminum. The pump features a push-down button, which is very oxygen tight

another important development direction of vacuum packaging is to highlight functionality, which is more important for less complex containers. Now it is common to install the distribution pump and compression cap. The distribution pump system is very popular with consumers because of its convenience, and soon won the market

III. capsule packaging

cosmetic capsule refers to the cosmetics whose contents are enclosed in various granular soft capsules. The skin of the capsule is soft. Its shape is spherical, olive shaped, heart-shaped, crescent shaped, etc. and the color is both crystal clear and colorful. The appearance is popular. The content of contents is mostly between 0.2 ~ 0.3g. In addition to skin care capsule products, there are also many kinds of cosmetic capsules for bath and hair

cosmetic capsule fundamentally breaks through the traditional cosmetic packaging form of directly containing contents in bottles, boxes, bags and tubes, so it has some special advantages. Cosmetic capsules mainly have the following four characteristics: novel appearance, attractive and novel to consumers; Different shapes can also express different themes and become unique gifts for relatives and friends; The cosmetic capsule packaging is exquisite and small, and its contents are designed as a single dosage, thus avoiding the possible secondary pollution of products in other packaging forms during use; Because there is no secondary pollution in cosmetic capsules, generally no or less preservatives are added to this product, which greatly improves the safety of the product; It is safe to carry and easy to use. Due to the packaging characteristics of this kind of product, it is also suitable for vacation, tourism and field work when consumers use it at home

IV. green packaging trend

fresh keeping packaging is a fashionable packaging trend developed in recent years, which refers to small disposable packaging. In order to prevent the rich nutrients from decaying rapidly due to secondary pollution in use, the manufacturer fills them in tiny containers and uses them up at one time. However, due to the high price, this kind of cosmetics will not become the mainstream product in the market, but it is the symbol of the future fashion and luxurious lifestyle, so it will have a stable consumer base

at present, foreign countries also consider environmental protection in the selection of cosmetics packaging materials. Cosmetics produced by domestic enterprises are also moving in this direction. When the tensile force of 1 sample collected by the instrument is greater than 3N. Packaging designers will not only consider the publicity and protection of packaging materials, but also consider whether these materials can be simply recycled to the maximum extent. For example, if the bottle of a bottle of lotion packaging bottle is composed of plastic and aluminum, they should be separated through simple operation so that they can be recycled respectively; After the solid powder content is used up, a simply packed powder core can be purchased for replacement so that the box can continue to be used; Although the packaging cartons covered with plastic film are bright and clean and elegant, they are stable and can not be recycled. Therefore, the manufacturers using this material are considered by the public to be responsible for the human living environment; The packaging box of the product can also be marked with "this packaging is made of recycled paper"

v. plastic bottles still occupy an important position

the advantages of plastic containers have always been their light weight, firmness and ease of production. At the same time, through the efforts of chemists and plastic manufacturers, plastic products have achieved the transparent characteristics that only glass once had. In addition, the new plastic bottle can be dyed into various colors. Even after anti UV treatment, the transparency will not be reduced

on the whole, foreign cosmetics enterprises are more skilled than domestic enterprises in the design of outer packaging and the use of materials, and the selection of materials is also more extensive and creative. However, we believe that with the maturity of the market, the growth of domestic cosmetics enterprises, and the gradual enrichment of relevant materials and information resources, more Chinese local cosmetics enterprises will play an important role in the international cosmetics arena in the next twoorthree years

source: Guangdong packaging

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