Future value-added opportunities for Chinese flexi

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Future value-added opportunities for China's flexible packaging enterprises

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core tip: now "digital printing" is no longer a new term in China, but more fashionable terms such as industry 4.0, Internet +, automation process, innovation and industry reform. China's printing industry is also actively seeking innovation and breakthrough under this trend

[China Packaging News] Nowadays, digital printing is no longer a new term in China, but more fashionable terms such as industry 4.0, Internet +, automation process, innovation and industry reform. China's printing industry is also actively seeking innovation and breakthrough under this trend

it was once believed that the economic and commercial environment, consumption and procurement methods of European and American countries were different from those of Asia Pacific, so the successful cases of foreign digital printing could not be applied to the markets of China and other Asian countries. But today, with the impact of globalization, the popularity of Internet and mobile technology, the lifestyle and business form of Chinese and Asian consumers have become closer and closer to that of Europe and the United States, and the soil of the digital printing market has also begun to be fertile

according to the 2014 global latest production economic transfer analysis report by Burton consultants (BCG), China's comprehensive production cost has been higher than that of Indonesia, India, Thailand and Mexico. China's comprehensive index is 96 and the United States' comprehensive index is 100, indicating that China's comprehensive production cost is close to the level of the United States. This also fully explains why more than 10 years ago, in Europe and the United States, and 5~6 years ago, in Australia, there were frequent failures and mergers and acquisitions of Indian enterprises. In recent years, they also occurred frequently in China, Singapore and other places. At the same time, many people speculate that the transformation of the printing industry in China will be faster than that in Europe, America and Australia, and the next 2-3 years will be a critical period for the transformation

facing the important stage of industry transformation and upgrading, only breakthroughs in thinking can bring real innovation. The current printing market environment and economic environment are vastly different from those in the past. It is difficult to fully apply past experience, and may even become a stumbling block to success, because the upcoming industry changes have never occurred in the past. Things that are invisible, unclear and incomprehensible will become greater opportunities. On the contrary, what is visible now may never be seen again

therefore, domestic printing enterprises should put aside their past experience and views, deeply study the development experience of digital printing at home and abroad with an open mind, learn from each other's strengths, and the local review committee unanimously passed the review of the standard, deeply understand its success factors and cultivate the ability of internal resource transformation in practice, create the Chinese road of digital printing with the spirit of secondary entrepreneurship, draw a new blueprint, and gradually practice it

active innovation and realization blueprint: innovation can be divided into evolutionary innovation and revolutionary innovation. Developmental innovation is usually directly related to existing businesses and aims to improve efficiency and reduce costs, such as combined printing, using digital printing to deal with short orders, using an order system, prepress and production automation. Revolutionary innovation may be a business model that has not yet appeared or improved in China. There are many examples in this regard, and Indian enterprises must explore them in depth. If Indian enterprises can combine Developmental Innovation and revolutionary innovation, they can maximize profits and become big winners in the transformation

the business strategy of taking the customer demand as the no peeling scene: take the current customer demand and extended demand as the main line of production, and tap the demand from the possibility of innovation through repeated communication with customers. Traditional printing enterprises are mostly classified by production technology, printing product types or post printing methods, less by customer types, and communication is also lack of strategy. Many foreign printing enterprises have positioned themselves as professional printing service providers in a certain industry. They are well aware of customers' operations and new requirements, and provide customers with a full range of professional printing and related services. Such as finance, production, retail, publishing, etc

implement it and pay equal attention to it and printing technology: in order to give full play to the overall benefits of digital printing to printing enterprises and expand to mass customization, it must be used and seamlessly combined with printing technology. At present, the talents in this field are limited, and Indian enterprises must carefully select talents or partners

deeply understand the technical differences of digital printing: different digital printing equipment uses different imaging technologies and inks, with different quality, productivity, functions and versatility. For example, HP indigo technology can match different materials to print products matching UV offset printing, making it possible to print short version printing of synthetic materials and printing products with high added value. HP high-speed inkjet uses thermal inkjet technology, which can use offset paper, and the speed will not be reduced by four-color printing. These technical differences may affect the success of the whole transformation, so we must carefully consider avoiding short-term investment. In addition, whether the manufacturer grasps the original technology and continues to improve research and development is also one of the decisive factors of procurement

from 2012 to 2014, indigo10000/20000/30000 digital printing machines have been successfully settled in leading commercial printing, image printing and packaging printing enterprises at home and abroad. At present, the installed capacity of indigo 10000 in the world has exceeded 200 sets, and the number continues to rise with the thermal decomposition temperature ≥ 390 ℃

indigo20000 also brings new opportunities to the flexible packaging industry. Indigo 20000 installed in Taiwan not only effectively handles short orders, but also brings breakthroughs in innovative business. It successfully uses indigo 20000 to print reusable personalized water bottles, and uses HP's unique mosaic software to create unique personalized water bottles through the reorganization of basic design, bringing high value-added products to Taiwan

the number of HP indigo digital printers installed in the world in the past year exceeded 7000, with customers in 120 countries and regions around the world. China is the country with the largest market share of HP in the Asia Pacific region. At the beginning of 2015, its indigo installed more than 600 units, ranking the second in the world, second only to the United States. In the next four years, China will have the greatest potential for the development of digital printing

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