Knowledge positioning and knowledge management app

2022-08-11
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Enterprise knowledge positioning and knowledge management application strategy

today, when knowledge has become the core competitiveness, how to deal with the changes of the external environment, how to effectively use limited resources, and how to compete with competitors are issues that enterprise decision makers need to care about. In order to survive in the competition, enterprises must improve knowledge positioning, improve operation contacts, optimize competitive strategies, choose application strategies, and create a unique knowledge management path through knowledge management

I. knowledge positioning of enterprises

1. Knowledge positioning: the basic point of implementing knowledge management

in the process of developing into a knowledge-based enterprise, knowledge positioning has a great impact on how enterprises choose strategies, plan and implement knowledge management. The importance of knowledge positioning for the implementation of knowledge management lies not only in the object of knowledge management - knowledge itself is the most important input factor of enterprises, but also in the carrier of knowledge - people are the main body of enterprises. Knowledge positioning not only determines the attitude of enterprises to stimulate people's enthusiasm and creativity, making it a link in the common knowledge chain of enterprises; More importantly, it determines how enterprises treat the whole process of knowledge generation, sharing, accumulation and application

2. Evolution of enterprise knowledge positioning in the whole process of the growth of enterprises connected by polyester strips, although enterprises are based on the competitive environment and the goal of maximizing profits, the different knowledge positioning makes the way for enterprises to achieve their goals from fuzzy 2. The mismatch between the value of key talents and treatment gradually clear. In the evolution process of knowledge positioning of different types of enterprises (as shown in the figure), the evolution of knowledge positioning of the whole enterprise advances along the growth path. In the left area of the dotted line, enterprises do not have significant learning characteristics, only carry out simple repeated reproduction, and basically have no innovation activities; In the right area of the dotted line, enterprises begin to enter the learning stage. Knowledge and innovation are becoming increasingly important for enterprise development. Enterprises change from simple learning to complex organizational learning, and finally achieve a qualitative leap, striving to become a "knowledge-based enterprise"

II. Application strategy of knowledge management

1. Operation contact of knowledge management. The establishment of knowledge management system by enterprises stems from the needs of business development, so the implementation of knowledge management must be combined with the actual operation of enterprises to reflect its value. Before formulating a knowledge management strategy suitable for the development needs of the company, we must first analyze the contact points between knowledge management and the actual operation of the enterprise and the role played in different "operation contacts". These "operation contacts" include: (1) product innovation; (2) Service optimization; (3) Talent training; (4) Organization construction; (5) Infrastructure construction; (6) Business process reengineering. Combined with the different "knowledge positioning" of enterprises, enterprises at different stages of development pay different attention to "operation contact"

2. Knowledge strategy enterprises must determine the strategy of knowledge on the premise of clearly mastering their own knowledge positioning and clarifying what "operation contact" they should pay attention to. Choosing the appropriate knowledge strategy will lay the foundation for the enterprise to formulate the overall knowledge management strategy

(1) knowledge standardization strategy -- pursuing "repeated use economics"

(2) knowledge personalization strategy -- pursue "knowledge economics"

3. The application strategy of knowledge management is the long-term goal, growth mode and organizational structure of the enterprise to research, formulate, implement and control the organization. It is a unique activity of the enterprise's top management. The integration of knowledge management into the enterprise strategy will ensure the overall knowledge of the enterprise. Integrating enterprise strategy into knowledge management is to recognize the role of knowledge concept within the overall framework of the enterprise, and make the enterprise complete the all-round transformation from basic organizational structure and basic facilities to culture and management concept through the intellectualization of the enterprise blueprint. Because the "knowledge positioning" and "operation contact" of enterprises are often used in scientific research institutions, testing institutions, new product development, etc. and the "knowledge strategy" is different, enterprises need to combine their own characteristics with higher characteristics, choose corresponding strategies, and gradually move towards the goal of "core knowledge". Strategic choices include: (1) knowledge-based product or service strategy; (2) Knowledge based process strategy; (3) Knowledge-based talent strategy; (4) Knowledge organization strategy

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